Barry Penner catches fish so big that he has to hire somebody to help him hold it up. This is a vital job, as Barry Penner will not stand for a floppy fish.

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Even when fighting an epic battle against the largest creature known to the waters of British Columbia, Barry Penner knows you have to take a moment to smile for the camera. It’s always the right time for the ol’ Barry Penner charm.

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Barry Penner gently rocks a mighty sturgeon to sleep. Hush little fishy, you are in good hands.

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Barry Penner shows a fisherman how to set his line. The fisherman has been doing this for years, but Barry Penner is such an expert on fish that he is sure to pass along some wisdom.  The first tip? Stand with your knee up, it looks more dynamic that way.

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“British Columbians are becoming leaders in the global drive for fisheries sustainability,” said Penner. “Credible eco-labelling is increasingly important for our industry to succeed in competitive markets, and it’s an important part of our government’s strategy to promote B.C. seafood.”

[Marine Stewardship Council]

It’s important to have credible labling for seafood. You don’t want it to look… fishy.

I’m sorry. That was terrible.

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